Ice Kitchens

Visual identity work for a new kitchen brand. Not sales renders — brand direction through photorealistic colour exploration.

Type One-off brand development project (2024)

Deliverables Photorealistic full-room renders, extensive colourway exploration, custom material variants

Outcome A comprehensive visual library that gave the brand tangible content to build around

The brief

Ice Kitchens was a new brand launching with a contemporary aesthetic — targeting a specific audience with a visual identity completely separate from traditional kitchen companies. The brand didn't exist yet. They needed to see what it could look like.

This wasn't about producing renders for individual kitchen sales. It was about exploring and establishing a visual direction for an entire brand. The renders had to help the team see their colour palette, their layouts, and their market positioning come to life in realistic settings.

What I did

I built an extensive visual library across multiple colourways and kitchen configurations. The brand had a load of bespoke colours that needed to be visualised — each one rendered across different layouts and styles so the team could test, compare, and refine the identity with real photorealistic references rather than mood boards and swatches.

The output covered everything they needed to move from concept to market: confident visual direction for the website, marketing materials, and overall brand positioning. Tangible content to build around, not abstract ideas about what the brand might be.